YURAY was founded by Shireen Hussain, who sought to solve a personal problem. As someone with ADHD, Shireen often struggled to stay organised amidst the chaos of daily life, especially when it came to her gym routines. Her love of visual organisation and desire for a stylish, efficient way to carry gym essentials led her to design a bag that blends aesthetic appeal with practical functionality. Frustrated by the lack of bags that offered both style and organisation, Shireen created YURAY to offer a premium solution for anyone who values order, functionality, and a little flair.